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Strategic Marketing
Marketing that starts with your readers. We build the positioning, discovery pathways and campaigns that help the right people find your book and keep coming back.
Positioning & Foundation
- Book positioning and audience research
- Amazon listing optimisation
- Category, keyword and metadata strategy
- A+ Content and product page presentation
Discovery & Outreach
- Amazon Ads campaign management
- Goodreads and book community outreach
- Reader review and rating strategy
- Email list building and newsletter growth
Campaigns & Launch
- Launch and relaunch planning
- Promotional calendar and price promotions
- Social media content and paid campaigns
- Book trailer and short-form video promotion

